Resume
Product Designer
UI/UX Designer
Web Designer
- +55 48 996 938 591
- Florianópolis/Brazil
- Timezone UTC-3
Extra Skills
Product designer building products for web3 for more than 3 years and almost 10 years of expertise as a web designer. During these years I have already done many websites, blogs, ecommerce, and dApps (pool, farm, bridge, swap, wallet extension and app, NFT marketplace, protocol coverage, and more).
Adept at bridging communication between users, clients, stakeholders, and development teams, I focus on delivering practical solutions that align with business objectives. My approach goes beyond designing screens—it’s about solving real problems and optimizing user flows through research, prototyping, and iterative design processes.
Product UI/UX Designer
Products for WEB3 - Oct 2021 - Present
Tools & Skills: Figma · Photoshop · Illustrator · User Behavior Research · UI/UX Design · Prototyping · Web3 Product Design · Brand Design
Products: Pool, farm, bridge, swap, NFT marketplace, protocol coverage, wallet extension, and app.
- Designed and developed a range of web3 products, including NFT marketplaces, wallet extensions, and bridge/swap solutions.
- Conducted extensive competitor analysis and quantitative research to inform product decisions.
- Researched user behaviors on Discord, Telegram, and forums, analyzing data from Google Tag Manager (GTM) and Hotjar to optimize user experiences.
- Created Figma prototypes, style guides, and reusable components to ensure design consistency across products.
- Led branding initiatives, including the creation of visual identities, brand guidelines, and client presentations, aligning them with company goals.
Key Achievements:
- Optimized user flows based on feedback and behavior analysis, improving usability and increasing user engagement on web3 platforms.
- Streamlined the design process by implementing a scalable design system, reducing the time to market for new features.
Web Designer
CERTI Foundation - Apr 2012 – Sep 2021 (9y 5m)
Tools & Skills: CSS · HTML · Photoshop · Illustrator · Figma · WordPress · Bootstrap · Responsive Web Design · UI/UX Design
Products: Website, blog, ecommerce, email marketing.
- Designed and developed responsive websites, blogs, landing pages, and e-commerce platforms.
- Led the front-end development of websites using HTML, CSS, WordPress, and Bootstrap, ensuring seamless functionality and user-friendly designs.
- Collaborated closely with stakeholders to ensure alignment between technical development and business requirements.
Key Achievements:
- Created user-centric web solutions that increased client conversion rates and optimized overall site performance.
- Successfully launched e-commerce platforms and websites for a variety of industries, delivering projects on time and within budget.
MBA - Interaction Design
Sep 2023 - Feb 2024 (1y)
- UX Fundamentals, Lean UX, Mobile Design, Innovation & Design Thinking
- Front-End Architecture for Mobile, Conversion Rate Optimization (CRO)
- User Research, Interface Evaluation Methods, Consumer Behavior
Figma - Scalable Design Systems
Sep 2023 - Feb 2024 (5m)
- Focus on creating scalable design systems, screen evaluation, and reusable components.
Web Design for Usability
Apr 2022 - Jul 2022 (3m)
- Emphasis on usability and user-centered design for websites.